Are You Missing The Boat If You Aren’t Advertising Via Text Messages? Here Are 2 BIG Reasons You May Want To Consider It…

Texting is for the youngsters only, isn’t it? Not hardly.

According to one PEW study 90% of phone owners send and receive text messages on a daily basis. One-third of those people text over 100 messages per day. Texting has actually overtaken every other form of communication including face-to-face, email and instant messaging!

So what excuse do you give when your customers ask why you don’t text them for business? Do you want to run the risk of looking outdated, behind the times?

There has never been a better, more instant way of communicating with all of your clients at once, than now. There are a few things to consider when using texting for business, however. For one, people that opt-in to be advertised to by you must be able to opt-out at any time.

Another thing is there must be a disclaimer informing your client of the potential charges that may apply on their cell phone plan. Those are the biggies. Other than that, this is one of the best advertising methods to come around in a long time and this is why:

* The open rate of text messages exceeds any other form of advertisement known to man

Even the best marketers in the world can only hope for an email open rate of around 35%. The first challenge to winning over your client to buy from you is getting them to actually OPEN your advertisement! If they don’t open it, the close ratio will hover right around 0% even if it’s the greatest ad you’ve ever written.

The open rate with a direct mail piece in an envelope is somewhere around 3% if you’re lucky. If you send out 100 pieces of mail – 3 people might open it!!!

Texting, on the other hand has a 95% open rate. When people get texts, they open them. Your first hurdle is cleared.

* Texting is INSTANT

Let’s just say that you have a full week of work scheduled and it’s going to be one of your best weeks since you started your company. The phone rings Monday evening and the hood cleaning job you had scheduled for Tuesday afternoon fell through because the owner got hit by a bus or something. You don’t have time to send out postcards, you can’t hop on the phone and call managers because they probably left earlier that day so what do you do?

With text messaging you can send out a broadcast text to all the people on your list who may be due for a cleaning and offer a discount if they schedule for tomorrow afternoon. Heck, even if they aren’t really due yet, they may jump on it just for the discount! [Feel free to use my text in the picture above if you want ]

Now you don’t have to worry about losing that work on Tuesday afternoon just because one of your clients got hit by a bus. It’s still going to be the best week you’ve had since you started and it’s all because you do this new-fangled thing called texting.

There are quite a few companies out there that handle this stuff for you. Here is one of them. Whatever company you choose, just make sure that they include the legal stuff so you don’t get in trouble. The company I just linked to does.

If this article has helped you at all, please leave a comment below.

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