How To Make A Few Extra Bucks With Your Pressure Washer
In economic times such as we’re in, we can lose a substantial amount of business to low-balling companies who are willing to work for nothing. Unless you are fine with taking a pay-cut, you must find a way to make up the loss of revenue.
I’m not a particularly smart person but I do have a knack for thinking outside the box. (Been inhaling too much caustic over the years, I guess)
Before I tell you about my latest brain fart that can make you some money, let me first tell you a couple things you will need to pull this off.
1). A pressure washer – gas powered w/ a tank for water. You need to be mobile.
2). Some concrete cleaning experience. You don’t have to wear a skirt, but if you don’t know what you’re doing and go blasting sidewalks @ 4000 psi one night, you are going to hate life in the morning when you are usually getting your much needed beauty rest. Wouldn’t hurt to get one of those fancy surface cleaners either.. you know, the ones that look like a lawn mower.
3). Stencils. A few companies sell pressure washing stencils. Find a good one and order some, but WAIT!!! Before you pick up the phone to order one, read the rest of the article and see which ones to buy.
OK, here’s the idea.
Use stencils to advertise… for other people. All the pressure washing guys are using them to advertise their own businesses (which is really smart), but what about using them to advertise for other folks who have no kind of connection to the pressure washing/hood cleaning business?
There are a lot of companies that would love to use this in their arsenal of advertising, but don’t have pressure washers, or even have a clue on how to do this. There are tons of possibilities in different markets and I’m going to leave that up to you guys to figure out, but I will give you one: Real Estate!!!
Be sure to include the cost of the stencil into your price. Some companies have HUGE advertising budgets and are willing to pay for some good guerrilla marketing. You are just the person to help them out.
How do I know this will work, you ask? Because a real estate agency approached me about it. Before I even thought of doing it for other people, they saw one of my custom stencils somewhere and thought it was a genius idea. They were willing to pay BIG money for me to put some stenciled lettering in some strategic places. I was willing to help.
Are you?
Let me give one more hint if you are going to do this. Don’t go with the boring “company name” or “website address” when you order your stencils. Think outside the box people.
As a matter of fact, let’s make this a little more interesting. If you do this, send me a picture of it, with you standing next to it. If you are a hood cleaning contractor, I will send you your very own Hood Cleaning Helper version Pute` for free. If you don’t know what that is, watch the video below.
If you are a pressure washing contractor, how about we do an interview with you about your company and I’ll put it on the website? It will give you some exposure and help spread the word about your company.
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