More Website Sales With Less Effort

“Who Else Wants More Sales From Their Website Traffic, Without More Effort?”

How much business do you get from your website? If your answer is “not enough” or “I don’t know” then you will appreciate this article. If your answer is “I don’t even have a website” then leave me a comment below and I’ll do a lesson on building an efficient website so you can get into the year 2010.

So, you have a website and you have some traffic coming to it with your Google Adwords campaigns or other form of internet advertising. Hopefully you have some analytics so you can track how many people are coming to your site, and where they are coming from.

If this already sounds too technical and you don’t even know what the heck an analytic is, just hang in there…

Your analytics is telling you that you have 30 visitors coming to your site everyday, but nobody has clicked on your “Click For Free Quote” button. Why isn’t anybody clicking on that? Don’t they want a free quote?

After all, I just got through telling them how great I am, what services I provide and what areas I cover. I told them that my quality is better than everybody else’s and have some before and after hood cleaning pictures or roof cleaning pictures (or whatever service you provide) to prove it!

You paid good money to have the fanciest graphics on your site. The layout, the colors and pictures are how the “guys on the forums” and your graphic artist guy told you to put it. Why isn’t it getting you jobs?

I’ll tell you why, but first let me share some information that may help a little bit.

At any given time, in any given industry there are only about 30% of consumers that are ready to buy. It’s actually more like 10% are ready to buy, but about 30% are able to be swayed. The rest of them aren’t interested, the time isn’t right or they are happy with their current provider/service/product.

Does that mean that they will never be in that 30% that IS ready to buy now? No, it just means that they aren’t ready now! So, if you have 30 visitors coming to your site everyday, at best you only have a chance of selling your service to 10 of them.

It still cost you money to bring them to your site, right?

If only there was a way to hit them at the “right time”…

If only you could know when they are in need of your service and send them an advertisement so you are the person they think of when that service comes up…

If only you were there at the push of a button when they come into their restaurant and the current hood cleaner left a mess all over their kitchen…

If only you were a push of a button away when that business owner walks through his parking lot and sees his concrete carved up by the pressure washing company the night before…

If only you could do all this without sitting in front of the computer all day and night and have it be automated…

Well, it is possible and it already exists. Matter of fact, I’ve been using this service for over 2 years now and it has worked flawlessly.

Before I tell you what this service is, let me tell you what it IS NOT.

• It isn’t FREE.
• It isn’t outsourcing a person from another country that doesn’t speak your language very well that you pay sweat-shop type wages to have them sit around and do this stuff for you.
• It isn’t complicated enough that you need a computer nerd show you how to use it. (though it does take some copy and pasting ability)

Now, some of the things that it is:

• It is cool.
• It is a huge TIME SAVER
• It is dependable and consistent.
• It is worth every penny.

Now let me tell you why this service that I’m talking about is soooo important to have; why it’s almost mandatory if you plan on keeping that other 70% of “Not Yets” around long enough until they are buyers.

It’s a proven fact that most people need to be exposed to any service or product at least 5 times before they decide to buy. It’s also true that only about 10% of your average salesmen return more than once after being told no.

Most people aren’t ready to just click on a link to have some pushy sales person come visit their restaurant or home to sell them something after browsing a website for a couple minutes. A relationship needs to be established first.

Let me give you an example:

Let’s say that you come to my house because I have some puppies for sale. I’m on an important call but tell you to go ahead and grab yourself something to drink from the fridge if you want and I’ll be right out.

What are the chances that you will do that? Not good, right? Even if you’re thirsty, you’re probably not going to go into my refrigerator and get yourself something to drink. It would be awkward, wouldn’t it?

Scenario 2 –

You come inside, I’m on the phone and I tell you to have a seat. I go to the refrigerator and get you a nice cold water because I know it’s hot and you must be thirsty. I walk over and hand it to you.

What are the chances that you drink it now? VERY GOOD, right? It would almost be rude to NOT take it.

That’s exactly how you must think of your website. If somebody has taken the time to answer your adwords ad, or however they made it to your site, they are thirsty. Give them something to drink and you will make a friend and start building a relationship.

Even if they aren’t ready for a “FREE Quote” just yet, give them something of benefit (NOT A SALES LETTER DISGUISED as a benefit!!!) and keep giving them something of value until they are in that “ready to buy” category.

If you are saying to yourself, “I’m not made of money, I can’t give away a whole bunch of free stuff”, then you are just like me. However, information that helps restaurant owners, managers, homeowners, etc is readily available for free and just has to be sent to them. And, it’s free to send when it’s done through email.

Let’s just say that I know my tires aren’t going to last much longer on my truck. I’m not quite ready to buy yet, but in my research I come across a web page that has a free offer on the side that says something like

“GET THIS FREE REPORT ON HOW TO MAKE YOUR NEXT SET OF TIRES LAST LONGER BY SIMPLY ENTERING YOUR EMAIL ADDRESS BELOW”

I enter my email address and immediately get some great information on tire pressure, the differences in load ranges, what the rubber is mixed with to make certain tires and other goodies like that. Then at the bottom of that, there might be something like

“WHEN YOU’RE READY FOR A NEW SET OF TIRES, COME CHECK OUT OUR GIANT WAREHOUSE ONLINE WHERE WE BEAT ALL PRICES – GUARANTEED!”

Well, I’m still not ready to buy, but a week later I get another email from that same company with a great story from a satisfied customer of theirs that had a blow out on the freeway, but because the tires were this special mixture of rubber and wires she was able to make it another 2 miles to the service center and out of danger’s way. Great story.

I check my tires the next time I get in my truck, but I’m still not ready to buy.

About a week after that I get another email from them telling the proper way to check the tire pressure and attached to the email is a nice little excel spreadsheet that is used for a log of when the tires were rotated and such.

I print that out. I go to my truck and notice that it looks like the front passenger side is getting pretty slick…

That’s how it works guys. Build a relationship. Give valuable information; make it about your customer and the sales will follow.

When you use the service that I’m getting ready to tell you about, all of this is done behind the scenes with you only doing the work ONE TIME!!!

That service is Aweber. You can learn more about them HERE.

I have been using their service for years now and it has worked flawlessly. They keep you legal and non-spammy. You go through a simple process of building your form that will be on your web page, then it automatically turns it into html jibberish that you just copy and paste where they tell you to. It’s so simple!

Now you have a system in place that captures not only the ones that are ready to buy now, but also the ones that are not ready.. yet. It allows you to expose them to your service ever how many emails you want to set up.

It may take a week for them to call, or it may take a year for them to finally call, but either way, you’ve spent the same money on the initial advertising and you didn’t waste that money.

I can’t tell you how easy and how worth it is to have this service.

So, you have a couple options. You can leave that “Free Quote” crap up and hope that somebody opens your fridge and gets something to drink, or you can GO HERE to Aweber, sign up for a membership and virtually hand them an ice cold water.

They even have a FREE test drive going on right now.. check it out