A couple years ago I wrote this advertisement for my fellow skirt-wearing pressure washing contractors to try out. I am not sure how it did for people because no one got back to me. A couple tried it but changed everything about it like putting their logo on top – which completely destroys it’s effectiveness! – and other things.
I’m now offering it to you to try out. The only thing I ask is DO NOT CHANGE IT by putting your logo on it or anything else that talks about how wonderful your company is. Nobody cares! Every contractor out there has horrible, altruistic advertisements that may look pretty cool, but in reality bring them no business.
So, if you would like to use this letter, feel free. Just let me know how it goes. If you don’t clean dumpster pads then figure out something else to demo. Something with REAL VALUE to people on the receiving end.
Also, it is very important to target the right customers for this. You don’t want to go out and do demos for people that have nothing else to clean. If you can’t get enough business to recoup your investment then don’t send them this letter.
Good luck and let me know how it goes if you try it.
See Letter Below:
P.S. If you can’t alter it yourself, let me know and I’ll send it to you in doc. format if that helps.
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Hey Guys,
I just found this FREE little tool that I think we could use when setting appointments for cleanings or even marketing new business. It’s always nice to stand out from the crowd when sending marketing materials through the mail.
It’s called Map Envelope. What happens is you type in the location to the place of business or residential address that you are marketing to and it pulls up the pinpointed location through Google Maps. Then, below the address it gives you the opportunity to type in what you can use for a headline! It’s great.
For instance: Say you wanted to clean a restaurant and you had the address. Just type it in the first box. Now, in the second box, type in your small headline that will grab their attention and call them to action. Something like “Call Now To Schedule Your Hood Cleaning” always works great for things like this.
Next, you hit “Preview” and it opens another tab showing you what it will look like on the piece of regular paper.
Hit Print.
It prints it out on a regular sheet of paper. Cut out the map leaving no white areas on the edges.
Then, simply fold on the dotted lines that they provide and BAM, you have yourself an envelope. Pretty cool.
Unless you are using some pretty heavy card stock to print with, I don’t know if I would trust sending this through the mail, as is. Dropping it into an envelope might be the better choice so it doesn’t get lost in the mix. I think they would be great for scheduling cleanings and things of that sort. Below is the link, check it out for yourself and post in the comments section below what other uses might be helpful.
Envirospec has a great sale going this month with FREE Shipping and some of the best prices I’ve seen in a long time on pressure washing equipment. It is only for this month so if you need something, now is the time to get it.
| For those hood cleaners that dump their water out back of the restaurants. You better be really careful now. The school I attended to learn kitchen exhaust cleaning showed us how to dump our waste water out back. I was told that as long as it didn’t make it to a river or steam, everything was ok. I learned better ways over the years, but for those of you who are doing this, you better watch out. | |
| FOXNews.com – Not So Private Property?: Clean Water Restoration Act Raises Fears of Land Grab Source: foxnews.com
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For those of you who didn’t know, I won the first annual Nobel Grease Prize a couple of days ago. One of the prizes that I won was a seat at the head table with two of the biggest names in the hood cleaning industry: Daryl Mirza and Phil Ackland, on Nov. 14th in Tx.
I’m going to give this prize away to those of you who are on my list AND going to the roundtable. You must be on the hood cleaning helper update list AND you must attend the FREE rountable in Texas on the 14th of this month. All you have to do is email me that you are attending and I will put you in the fish bowl for the drawing on Friday.
Friday is the cut-off!!! Ya snooze, ya lose. All the big guns will be there. The experts from Delco, pressure washing experts, fleet washing experts… it’s going to be awesome!
Oh yeah, if you need information on the rountable go here: Texas Roundtable
If you are having problems with your pressure washer burner, watch this video by Larry Hinkley from Delco. He gives you some simple tests you can check yourself before taking it in to a shop.
