A couple years ago I wrote this advertisement for my fellow skirt-wearing pressure washing contractors to try out. I am not sure how it did for people because no one got back to me. A couple tried it but changed everything about it like putting their logo on top – which completely destroys it’s effectiveness! – and other things.
I’m now offering it to you to try out. The only thing I ask is DO NOT CHANGE IT by putting your logo on it or anything else that talks about how wonderful your company is. Nobody cares! Every contractor out there has horrible, altruistic advertisements that may look pretty cool, but in reality bring them no business.
So, if you would like to use this letter, feel free. Just let me know how it goes. If you don’t clean dumpster pads then figure out something else to demo. Something with REAL VALUE to people on the receiving end.
Also, it is very important to target the right customers for this. You don’t want to go out and do demos for people that have nothing else to clean. If you can’t get enough business to recoup your investment then don’t send them this letter.
Good luck and let me know how it goes if you try it.
See Letter Below:
P.S. If you can’t alter it yourself, let me know and I’ll send it to you in doc. format if that helps.
Subscribe to this blog's RSS feed
