Are You Tired Of Decision Makers Not Returning Your Calls? Here’s What You Can Do About It…

I’ve been reading a great book by Jeffrey Gitomer called The Sales Bible. It’s full of good information but one idea that really piqued my interest was what to do when you finally get through to the decision maker of an account you are trying to get and you leave voice mail after voice mail only to leave you wondering if they will ever call you back.

It’s not an easy task to get in touch with busy people and when you finally do, you want it to count. This is your chance!

So, you have the number in front of you. Your palms are a little sweaty.

You have in the back of your mind that all you are trying to sell on this first call is an appointment to meet with this person, nothing more. Shouldn’t be too hard, right? You pump yourself up a little and make the call.

Ring…Ring…

“Hi, You’ve reached Mr. Johnson and I’m out of the office right now, please leave your name and number and I will return your call as soon as possible”

Beep…

Crap… What do you say now? You didn’t really plan for this.. “Uh.. Uh.. Hi, Mr. Johnson, this is Anthony from Hood Cleaning Helper and I wanted to see if I could swing by to give you a proposal on your kitchen exhaust system”, you say.

BIG MISTAKE!

Mr. Johnson will probably never return that call and you have just blown a great opportunity. So, what is the right thing to say?

We all know that technology has it’s glitches, right? Let’s use this to our advantage. If Mr. Johnson is screening our calls, he will probably pick up instantly. If your message is in fact going to his voice mail, chances are he will get back to you ASAP.

Let’s try this:

Ring… Ring…

“Hi, this is Mr. Johnson…”

Beep…

Hi, Mr. Johnson, My name is Anthony and it’s important you return my call at 555-5555. I just got out of a meeting with the fire marshal and – Then just hang up!

As a restaurant owner or manager what thoughts will be racing through his mind? Of course, you will need a great presentation or some educational info that he will be asking about when he does call you back. Of course, you don’t want to lie either. If you haven’t met with your local fire marshal, go meet them. Ask them questions, get to know them. Do your research. Gather all kinds of market data that will impress or wow Mr. Johnson.

Hope this helps, please leave comments below of how you’ve used this technique and if it worked for you or not.

Ant

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